Type 2 Labs is building a lunar rover that Youtubers, streamers, and Chat (stream viewers) can control. The Mission: Chat, We are Going to the Moon. We are in the process of prototyping the rover, finding mission sponsors, planning live rover pits at conferences, and planning analogue streaming missions. Our marketing strategy: If it doesn't make people laugh or inspire them, we don't do it. Audiences are tired of polished corporate messaging — they want something that feels human and self-aware. Everything we do has a hint of irony, and that's by design. Serious Engineering. Unserious Marketing. Our sponsorship model: We're building a roster of category-exclusive sponsors where each company owns their category as the 'Official [Category] of Chat, We are Going to the Moon.' The semi-ironic 'Official' title is audience-tested and memorable — viewers find it entertaining, which means more engagement for sponsors. MoonDAO's role: MoonDAO would become the Official DAO of Chat, We are Goi