Abstract#

Moon Founder's Club is a targeted MoonDAO program designed to identify and activate high-quality Brazilian entrepreneurs and builders who can contribute meaningfully to decentralized lunar settlement. Hosted at Founder Haus in Florianópolis, the program will run three intimate Space Day/Night meetups and a flagship Space Week in October 2026 (our third year).

The goal is to bring 10–15 proven founders — people already running successful companies — into MoonDAO by giving them clear education on lunar technology, DAO mechanics, and practical ways to contribute. All challenges will be co-designed with MoonDAO as RFPs or bounty-ready proposals that directly support our current priorities, especially the Lunar Base Design Initiative.

This program gives MoonDAO a high-leverage entry point into Brazil's strong founder ecosystem and creates a focused pipeline of execution-oriented talent;

The goal is simple: connect entrepreneurs and builders from across Brazil with MoonDAO and give them practical ways to start contributing to lunar settlement.

Problem#

MoonDAO needs more capable builders who can turn vision into real progress on lunar settlement. While Brazil has a large and growing community of experienced entrepreneurs and technical founders, most still see space as unrealistic or out of reach. They lack clear, trusted pathways to understand lunar opportunities and how decentralized tools like MoonDAO can give them real ownership and impact. Without better on-ramps, MoonDAO is missing out on high-potential talent from one of Latin America's most dynamic tech scenes.

Solution#

MoonDAO will run the Moon Founder's Club as a quality-first activation program hosted at Founder Haus in Florianópolis.

The program consists of:

• Three curated Space Day/Night meetups (30 selected attendees each) focused on lunar settlement and DAO participation.
• Space Week in October 2026: a two-day flagship event featuring a dedicated MoonDAO Track with a small number of focused, high-signal challenges.

MoonDAO contributors will lead talks on current lunar settlement progress, DAO governance and ownership models, and realistic contribution paths for active founders. We will showcase real companies advancing the Moon. Challenges will be developed in collaboration with the MoonDAO community and structured as RFPs or bounty proposals to ensure direct alignment with MoonDAO's 2026 goals.

All activities will include strong MoonDAO branding and clear calls to action for Discord participation and citizenship.

Challenges will incorporate MoonDAO input and can evolve into structured RFPs or bounties.

This creates a clear funnel: awareness → education → contribution → sustained MoonDAO participation.

Benefits#

This program prioritizes quality over scale. We are targeting proven entrepreneurs who already have teams, resources, and execution experience, the exact profile that can deliver real value to MoonDAO.

With this $4,300 investment, MoonDAO can expect:

Direct engagement with 10–15 high-potential Brazilian founders who are already building successful businesses.

8–12 new high-quality Discord joins or citizen applications from active entrepreneurs.

1–2 strong ideas advanced as RFPs or bounty proposals that feed directly into the Lunar Base Design Initiative and other settlement priorities.

Longer term, the Moon Founder's Club will establish a repeatable pipeline that brings fresh, capable talent from Brazil into MoonDAO, strengthening our community and accelerating progress toward decentralized lunar settlement.

Post-Event Engagement

Promising participants will receive personalized onboarding calls and direct matching to relevant MoonDAO RFPs and bounties. A lightweight MoonDAO Brazil channel will support continued coordination and help convert initial interest into ongoing contributions.

Risks#

• Attracting the right profile: Mitigated by targeted promotion through Founder Haus networks and the established reputation of Space Week.
• Budget overrun: Controlled with at-cost venue access and a 10% contingency.
• Misalignment with MoonDAO goals: Prevented by direct collaboration with the MoonDAO community on all challenges and content.

Objectives#

Objective 1: Activate high-impact Brazilian founders and create a clear pipeline of contributions to MoonDAO's lunar settlement efforts.

Key Results:

• Deliver all events with strong MoonDAO content and a dedicated Track.
• Engage 10–15 carefully selected founders who are already running companies.
• Achieve 8–12 meaningful new Discord joins or citizen applications from active builders.
• Generate 3–4 submissions to the MoonDAO Track, with 1–2 ideas advanced as RFPs or bounties.
• Positive participant feedback showing increased understanding and intent to contribute to lunar settlement via MoonDAO.

Member(s) responsible for OKR and their role: All (coordinated by Paloma Lecheta)

Team (Table A)#

Project Lead

Paloma Pinheiro Lecheta @paloma.lecheta – Overall coordination, Senate representation, weekly Discord updates, budget/multisig management, NASA Space Apps coordination with the global team as the official local organizer, and final report.

Initial Team

Role 1: "Event Logistics & Venue Coordinator" Eric Liesegang – Handles venue booking, catering, on-site execution, and coordination with NASA Space Apps local organizers (Founder Haus). Deliverable: Confirmed logistics plan 6 weeks before first event.

Role 2: "Content & Hackathon Lead" Frank Rolim – Program design, creation of MoonDAO Track lunar challenges, coordination of MoonDAO talks (including DAO education) and business showcases. Deliverable: Complete agendas and challenges

Role 3: "Talks & University Liaison" William Schineider Rabelo @schineiderrabelo – Helps deliver talks and builds partnerships with universities (PUCPR and others) to increase academic involvement. Deliverable: Secured university collaborations and talk schedule

Multisig signers

@paloma.lecheta: 0x3112c093B0F89799a7739eC67aAc1a3e162A04FB @ericliesegang: 0xc73d6351803f3067745f51cca2b6eec4428d229e @rolimfrank :

@schineiderrabelo : 0xe6d26d4b4785679e029a406c1e85b2a72e2c603b

Team Bios

Project Lead – Paloma Pinheiro Lecheta @paloma.lecheta: Founder of Founder Haus Florianópolis and the official local organizer for NASA Space Apps Florianópolis (coordinating directly with the global NASA Space Apps team). She brought NASA Space Apps to Brazil in 2017 and has helped accelerate over 1,800 founders in Brazil through her work in tech ecosystems. Investor via JUPTER (including Brazilian space-tech companies). Her team won 1st place globally in NASA Space Apps 2017 with the RadioJuno project. Passionate about space education, civic hackathons, and building decentralized solutions for lunar settlement through initiatives like MoonDAO.

Instagram: @palomalecheta

X: @palomalecheta

LinkedIn: https://www.linkedin.com/in/palomalecheta

Team Member 1 (Event Logistics & Venue Coordinator) – Eric Liesegang @EricLiesegang : Event producer and community manager based in Florianópolis. He coordinates venues and production at Founder Haus and has extensive experience supporting high-quality community events.

LinkedIn: https://www.linkedin.com/in/eric-liesegang X: @LiesegangEric

Team Member 2 (Content & Hackathon Lead) – Frank Rolim: Founder of of conecte.ai, with proven expertise in hackathon organization and content creation. Long-time NASA Space Apps mentor and global hackathon winner NASA Space Apps 2024.

LinkedIn: https://www.linkedin.com/in/rolimfrank?originalSubdomain=br Instagram: @rolimfrank

Team Member 3 (Talks & University Liaison) – William Schineider Rabelo @ schineiderrabelo : Engineer, space advocate, translator, and PhD student in Mechanical Engineering at the Pontifical Catholic University of Paraná (PUCPR). Ambassador for the Unity Foundation, coordinator of the Brazilian stage of the Art Rocket project, and active member of several space communities. He supports talks and university outreach to strengthen academic ties.

Instagram: @ schineiderrabelo / X: @schineiderrabel

Timeline (Table B)#

Deadline for the project: Q4/26

Budget (Table C)#