Abstract#

We want to tell exciting space stories through videos so more people can learn about space and feel inspired. Think of it like making a space TV show that follows real people, real missions, and real experiences—so anyone, even a kid, can understand and get excited about space.

Problem#

MoonDAO is doing incredible work in the space ecosystem, but much of its impact is not being captured or shared in a compelling, consistent, and high-quality way.

Without strong storytelling and media:

• Community growth is slower
• Public awareness is limited
• Potential partnerships and funding opportunities are missed
• Educational impact is reduced

Solution#

This proposal establishes a content production partnership with Thr33media to create high-quality, consistent video content showcasing MoonDAO's mission, people, and participation in the space industry.

Core Components#

1. Content Strategy

• Develop a unified media strategy targeting space enthusiasts, students, and future contributors
• Focus on storytelling, education, and inspiration

2. Content Production

• Documentary-style storytelling (e.g., Frank White's journey)
• Educational videos explaining space topics
• Live streams of launches, events, and Q&A sessions
• Short-form content for social media growth

3. Signature Creative Projects

• Cinematic documentary following Frank White:

• Childhood and inspiration

• Journey to space launch

• Vision for humanity in space

• Space Camp coverage (May):

• Showcase hands-on experiences

• Inspire younger audiences

• Behind-the-scenes (BTS) coverage:

• Launch events

• Industry gatherings

• MoonDAO's active presence in the space community

4. Production Workflow

• Pre-production: scripting, planning, scheduling
• Production: filming, interviews, event coverage
• Post-production: editing, color and sound design, final delivery

5. Partnership Structure

• MoonDAO: direction, access, expertise
• Thr33media: execution, filming, editing, creative collaboration

Benefits#

1. Growth & Visibility

• Increased brand awareness across Web3 and space communities
• Stronger social media presence

2. Community Expansion

• Attract new members, contributors, and supporters
• Inspire younger generations

3. Revenue Potential

• Sponsorship opportunities for video content
• Monetization via platforms (YouTube, streaming, partnerships)
• Increased treasury inflow via ecosystem growth

4. Cultural Impact

• Establish MoonDAO as a leading storyteller in decentralized space exploration

Risks#

1. Budget Uncertainty

• Production costs may vary Mitigation: Start with scoped pilots and scale gradually

2. Inconsistent Output

• Delays in content production Mitigation: Set clear milestones and weekly reporting

3. Audience Engagement Risk

• Content may not perform as expected Mitigation: Iterate strategy using analytics and feedback

4. Dependency on External Partner

• Reliance on Thr33media Mitigation: Maintain shared creative control and documentation

Objectives

Objective #1:#

Build a consistent, high-quality media pipeline that increases MoonDAO's visibility and engagement within 90 days.

Key Results for Objective #1:#

• Produce 6+ pieces of video content (short + long-form)
• Achieve higher quality content that MoonDao owns to generate more natural growth in social media
• Grow social engagement and followers across all channels
• Member(s) responsible: All

Team (Table A)#

Project Lead#

@thr33media

https://thr33media.wixsite.com

Initial Team#

Role 1: "Content Producer" @thr33media Responsible for planning shoots, coordinating with Thr33media, and ensuring deliverables are met.

Role 2: "Creative Director" @thr33media Responsible for storytelling, narrative development, and brand alignment across all content.

NOTE:

Open to any other media professionals in or out of the MoonDao community to improve production.

Team Bios#

Project Lead: @austin3wilson

Team Member #1:

https://canvasrebel.com/meet-austin-wilson-3/

nashvillevoyager.com/interview/conversations-with-austin-wilson

Timeline (Table B)#

Deadline for the project: End of Q4 2026

Budget (Table C)#

Estimated Budget: ($3,955) Film Budget attached:

• Content frequency
• Production complexity
• Travel and event coverage
• Can save money by pre planning for events that matter to Moondao, and booking flights/stay far in advance.

Allocation Areas:

• Video production (filming, editing, post-production)
• Travel (Space Camp, launches, events)
• Logistics
• Bounties for community-generated content

Partnership: Thr33media

Scope of Work#

Content Strategy

• Align with MoonDAO's mission and audience

Content Types

• Documentary films
• Educational videos

Production Process

• Pre-production: planning and scripting
• Production: filming and interviews
• Post-production: editing and delivery

Roles and Responsibilities

MoonDAO

• Strategic direction
• Subject matter expertise
• Access to events and contributors

Thr33media

• Production logistics
• Creative execution
• Final content delivery

Timeline and Milestones

• Ongoing content production based on agreed schedule

Creative Content Highlights

• Cinematic documentary featuring Frank White's journey
• Space Camp (May) immersive experience coverage
• Behind-the-scenes footage of launches and events
• Continuous storytelling of MoonDAO's role in the space ecosystem